Saudi Arabia and the Internationalization of Italian Products
Over the years, Saudi Arabia has been a land of vast opportunities for Western entrepreneurs, despite the vast deserts that define its geography.
The relationship between Saudi Arabia and the internationalization of Italian products began in the 1970s and has now firmly established itself in the worlds of furniture, design, architecture, and cuisine.
Our company’s history, through its contract division, showcases how unique Arabian residences were enhanced by top-quality, highly customized Italian interiors as early as the 1990s.
For instance, one of our esteemed Arab clients requested a truly exceptional piece: a Louis XV-style vanity adorned with a tall, intricately carved canopy and lavishly draped in fine silks. This creation became one of Bazzi Interiors’ iconic products, a hallmark of our signature luxury classical style.
Vision 2030: Saudi Arabia’s Ambitious Plan
Saudi Arabia’s Vision 2030 aims to reduce the Kingdom’s reliance on oil while fostering economic growth and international tourism. This ambitious plan has set remarkable goals for transforming the nation.
By 2030, Saudi Arabia aspires to become a global leader in tourism, welcoming cultural projects, design installations, luxury tourism, and technological innovation. Among the key initiatives are the use of artificial intelligence in security, logistics, and architectural design, creating a positive impact on culture, local employment, and migration.
Crown Prince Mohammad bin Salman is actively transforming the nation, revitalizing historical cities, and promoting the development of new commercial hubs.
The list of must-visit destinations is extensive and includes sites like Hegra, a UNESCO World Heritage Site, where design seamlessly integrates with the natural environment, leaving the landscape undisturbed.
Al-Ula: Where Design Meets Nature
Under Vision 2030, Al-Ula has become home to stunning land art installations, such as the architectural marvel of Maraya. Here, design harmoniously complements local homes made of mud bricks and stone.
The Al-Ula desert transforms into an open-air living room, with neutral-toned outdoor sofas and chairs inviting both locals and tourists to engage in relaxed conversations.
At Bazzi, we contributed to this vision with our Eucalyptus Armchair by Cuba by Bazzi, a contemporary-style armchair that combines comfort, luxury, and premium materials.
Ethereal desert bars offer visitors the chance to admire millennia-old rock carvings while enjoying hot tea in the comfort of outdoor furniture made from stain-resistant fabrics.
Neom: The City of the Future
Neom, a newly planned city in the Tabuk province, is set to be completed by 2025.
The Red Sea plays a central role in creating a breathtaking setting where golden deserts meet crystal-clear waters.
Luxury hotels and residences are being constructed to welcome tourists from around the globe. Minimalist pools, outdoor furnishings, and panoramic glass facades seamlessly blend design with the surrounding landscape, offering unparalleled comfort and relaxation.
Neom also includes Sindalah, an artificial island where outdoor living takes center stage, providing unmatched comfort and luxury.
Cultural Exchange Between East and West
Crown Prince Mohammad bin Salman has fostered cultural exchange between East and West, achieving innovative and technically advanced aesthetic results.
This process has presented us, as Italian luxury furniture manufacturers, with unique collaboration opportunities that enrich not only our economic ventures but also our human connections.
