The origins: Bazzi Interior Decoration
The birth of a dream in a small workshop in Brianza
In the summer of 1972, surrounded by the scent of wood and the quiet rhythm of craftsmanship, Bazzi Interior Decoration was born. It was the realization of a shared dream between three brothers — Giancarlo, Alfonso, and Erminio Bazzi — who decided to turn their passion for fine woodworking into a business of their own.
A peaceful space, bold ideas, and expert hands: the foundation of a family legacy.
Craftsmanship and commercial vision: the Bazzi brothers’ formation
Before pursuing their dream, the Bazzi brothers honed their skills in the artisanal workshops of Brianza, where master carpenters crafted classic-style furniture for the luxurious homes of politicians and Italian art enthusiasts.
Giancarlo and Erminio developed a deep knowledge of materials and high-end techniques, while Alfonso focused on customer service, learning to manage both pre- and post-sales relationships with elegance and precision.
The company’s evolution: from classic style to distinctive identity
Carving and inlay: the value of detail
In just a few years, the Bazzi brothers combined their skills into a project that has endured for over 50 years. Initially active throughout Italy, they offered furniture inspired by classical design, enriched with creative details that made their pieces unique and unmistakable.
They specialized in intricate wood carvings and collaborated with expert inlayers capable of crafting decorative artwork of exceptional quality.
The fine woods used include:
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bois de rose
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maple
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citronnier
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érable
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walnut (as well as other noble woods such as teak, ebony, and more)
The decorative motifs featured:
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pastoral scenes
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floral centerpieces
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classical Greek patterns
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ornamental carvings
The Bazzi red: a signature detail
In a bold move, the Bazzi brothers chose to upholster their creations in vibrant red fabrics — a color often deemed too daring by more conservative competitors. Sofas, armchairs, headboards, and poufs were dressed in this regal hue, which would go on to become a signature of the brand.
Over time, they passed on the importance of this bold choice to their sons, a symbol of standing out with elegance, beyond trends.
The second generation: passion and continuity
Umberto, Giorgio, and Giovanni: three complementary paths
As the years went by, the passion of the founders was inherited by the next generation.
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Umberto, Erminio’s son, joined the company after external experiences and followed his uncle Alfonso in exploring new markets, including China.
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Giorgio, Umberto’s brother, followed in his father’s footsteps, mastering woodworking and embracing the value of handcrafted quality.
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Giovanni, Giancarlo’s son, specialized in the commercial management of Russian and former Soviet markets, becoming head of sales while also supporting Giorgio in production when possible.
International expansion: entering the global market
As brand recognition grew, Bazzi creations entered prestigious international markets. Their pieces now furnish luxury private residences, high-end hotels, embassies, and government buildings such as the Duma.
Key clients are located in Russia, the former Soviet states, and elite cities in Saudi Arabia.
Innovation within tradition: materials and mastery
Introducing hardstone and mother-of-pearl
Fathers and sons worked together to blend traditional techniques with contemporary innovation. This resulted in majestic tables with inlaid marble tops, crafted using the ancient art of pietra dura (Florentine mosaic).
Various colored marbles and natural stones are intricately set to create artistic compositions, true works of art.
Over time, new luxurious materials were introduced, such as genuine mother-of-pearl, to meet the desires of the most exclusive clientele.
The new challenges of the luxury furniture market
While many competitors turned to contemporary design, Bazzi Interior Decoration remained true to its classical soul.
The brand continued to craft authentic furniture in baroque, rococo, Louis XV, and Louis XVI styles, understanding that doubling down on their identity could be the real key to standing out in the modern market.
The birth of Bazzi Group: a new chapter
Three divisions, one vision: classic, contemporary, and contract
To expand the brand’s offerings, Umberto, now president, launched Bazzi Group, structured into three divisions:
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Bazzi Interiors – dedicated to classical furniture
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Cuba by Bazzi – focused on contemporary furnishings
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Bazzi Interior Decoration – contract division
This organization allows the company to meet new demands without losing its historical identity.
Today, Bazzi Group represents the perfect balance between tradition and innovation, keeping alive the legacy of a brand that has made uniqueness and quality its manifesto.
A dream born in 1972 that continues to write its story — with elegance.
